Accreditation Guru Hires Director of Behavioral Health Marketing

Accreditation Guru proudly welcomes Peggy Lavin, LCSW as the new Director of Behavioral Health Marketing. In this position, Peggy will work with founder and CEO, Jennifer Flowers, on the fulfillment of strategic marketing goals within the behavioral health and addiction recovery arenas.

Peggy brings to the Accreditation Guru team more than 45 years of administrative, business development and clinical experience in a variety of for-profit and nonprofit behavioral health and human service organizations.

Peggy began her professional career as a correctional counselor in a residential facility run by the Illinois Department of Corrections, Juvenile Division. She then worked as an intake coordinator for the Illinois Department of Children and Family Services.

After obtaining her MSW she became the director of social work at Camelot Care Centers, a private agency based in Illinois that provides residential treatment to children and adolescents. For almost twenty years at Camelot, Peggy held a variety of clinical and administrative positions including clinical director, operations director, and chief accreditation and compliance officer.

In addition to performing clinical work, she helped Camelot conform to state licensing requirements, achieving and maintaining accreditation for behavioral health care with The Joint Commission along with the expansion and successful implementation of business development initiatives and strategic plannings.

After supervising the achievement and maintenance of accreditation requirements for programs in all states for Camelot, she then moved to The Joint Commission as Associate Director of the organization’s behavioral health care accreditation surveyor cadre. She then served as Associate Director of Business Development for Behavioral Health Care Accreditation.

Peggy earned an MSW at the University of Illinois at Chicago’s Jane Addams School of Social Work, and a BA in sociology and psychology at the University of Illinois at Urbana-Champaign. She is a licensed clinical social worker in the state of Illinois as well as a registered practitioner in the National Practitioners Data Bank.

Welcome to the team, Peggy!

You may reach Peggy via email at

Recommended Posts