Accreditation Even More Important as Google Cracks Down on Addiction Treatment Ads

The New York Times has recently reported that Google has begun implementing new advertising restrictions on searches for addiction treatment centers in the United States. The online search engine has eliminated ads that appear when a search is done using specific phrases, including “drug rehab” and “alcohol treatment centers”, among others that treatment providers have been willing to pay up to $70 per ad click for. Reasons for Google’s bold move include the practice among some marketers to use the … Continue reading