Accreditation Even More Important as Google Cracks Down on Addiction Treatment Ads

  The New York Times has recently reported that Google has begun implementing new advertising restrictions on searches for addiction treatment centers in the United States. The online search engine has eliminated ads that appear when a search is done using specific phrases, including “drug rehab” and “alcohol treatment centers”, among others that treatment providers have been willing to pay up to $70 per ad click for. Reasons for Google’s bold move include the practice among some marketers to use … Continue reading

Get Your Nonprofit’s Resolutions Ready for the New Year

Soon we will be ringing in a brand new year and with it our many hopes for a mission-filled 2016! To prepare your nonprofit to begin its best year yet, December offers a terrific opportunity to develop those ‘resolutions’ that will guide the way. Start at the top and create a board of directors that reflects the specific needs of your nonprofit – Bring on members who are best able to help achieve the agency’s mission. This includes seeking out … Continue reading

Benefits of Maintaining a Nonprofit Blog

Nonprofit organizations have a great opportunity to start the New Year with a bang and give special attention to their social media presence. Your online presence offers a multitude of avenues with which to positively connect with your communities – especially through a well-maintained blog. Consider these blog benefits to see how your agency can flourish! Blogs provide your clients and community with real-time information about your agency. Not only that, a blog will allow you to comment on breaking … Continue reading

Where to Start and What to Post: Social Media for Non-Profit Organizations

There’s no denying social media’s impact on our everyday lives.  It’s difficult to go through a day without hearing about social media at our jobs, in our homes, on the news.  However, despite the pervasiveness of this phenomenon, it wasn’t until recently that many charitable organizations began to realize the importance of having a social media presence and have taken the steps to become part of that world. Unlike direct mail campaigns or galas, the use of social media can … Continue reading